Know who's ready to buy a vehicle before the first call.
Most offer leads arrive with a number and nothing else, so your sales team works the unconvertible lead anyway. Protomiq’s offerIQ helps your team identify which leads deserve immediate attention by combining offer activity, shopping behavior, and household financial insights into a complete buyer profile before the conversation begins.
Optimize experiences for desktop and mobile
Gain deep household insights
Engage every lead with full buying context
Know everything about the lead the moment it's captured
Buyer context for everyone on your team.
OfferIQ gives each person on your team exactly what they need the moment the lead arrives.
Dealer Principal / General Manager
Increase the value of every lead and improve close rates without adding employees, software, or complexity
Sales and BDC Managers
Prioritize follow-up based on buyer readiness and give your team the context they need before the first call.
Sales and BDC Representatives
Start every conversation with insight into the shopper’s offer activity, vehicle interest, and buying intent.
How offerIQ works
OfferIQ enriches each lead with deeper buyer data, including household income, and scores it hot, warm or cold, bringing prioritization signals straight to your CRM. Your team opens the conversation already knowing which offers deserve immediate attention.
Capture the Offer
Shoppers complete a fast, transparent offer process on any device directly on your website using real-time market data. There are no redirects or third-party sites.
Add the Intelligence
OfferIQ captures engagement activity, buying signals and more to identify the strongest opportunities.
Deliver the Lead
Your team receives a lead delivered directly to your CRM and the right people on your team with the offer details, buyer context, and readiness indicators needed to move quickly.
Give your team more than a lead.
Every lead arrives with the context your team needs to close more sales.
Buying Signals
Behavioral indicators help identify shoppers who are actively moving toward a purchase.
Readiness Scoring
Every lead is categorized as Hot, Warm, or Low based on engagement and buying intent.
Household Enrichment
Income, spending power, and in-market indicators provide additional confidence in a shopper’s ability to buy.
Offer Engagement Data
See the offer process, vehicle interest, and activity that generated the lead.
CRM-Ready Delivery
All enriched lead data is delivered through your existing CRM workflow.
Trusted by thousands of auto dealers nationwide.
Frequently Asked Questions
How does Protomiq's offerIQ differ from KBB Instant Cash Offer?
Unlike KBB Instant Cash Offer, which relies on static guide values, Protomiq’s offerIQ utilizes real-time local market data, allowing dealerships to provide accurate, transparent, and configurable single-price offers in under a minute.
Can I customize the offer amounts with Protomiq's offerIQ tool?
Absolutely. OfferIQ is fully configurable, enabling dealerships to set offer ranges and adjust pricing based on local market conditions, inventory needs, and specific dealership goals. This flexibility ensures that the offers align with your acquisition strategy.
Can I adjust the questions and deductions in the offerIQ tool?
Yes. You can configure the questions presented to shoppers and the deductions applied based on their responses. This customization ensures that vehicle valuations align with your dealership’s specific acquisition strategy.
Does offerIQ integrate with other Protomiq products?
Yes. OfferIQ seamlessly integrates with Protomiq’s Trade tool, allowing shoppers to receive a firm price after calculating their trade-in value. This integration turns early-stage shoppers into hot leads.
How quickly can offerIQ be implemented on my dealership's website?
Most dealerships can have offerIQ live on their website quickly. The process requires minimal IT involvement and no significant changes to your existing website infrastructure.
Can customers see how their vehicle's value compares in the local market?
Yes. OfferIQ provides shoppers with insights into local supply and demand, as well as comparisons to similar vehicles available for sale or recently sold in their market. This transparency builds trust in your valuation process.