During a recent Inside Automotive episode, Protomiq CEO Jorge De Castro discussed how the company has expanded beyond its roots in trade to give dealers high-converting digital experiences across more of the vehicle shopping journey, while providing sales teams with valuable buyer context they can use when following up.
While TradePending built its reputation around its trade-in experience, launched in 2014, the company has expanded its capabilities over the years through both product development and strategic acquisitions.
“We're losing an opportunity to really be more to all of our dealer partners. And so while our Genesis is in trade, the reality is the business is about every high-intent experience that we can provide to our website providers and our dealer partners.”
Today, Protomiq works with more than 5,000 dealerships across the U.S. and Canada. Its digital experiences help dealers engage and convert website shoppers, while Protomiq IQ adds additional buyer context to help sales teams better understand each opportunity before the first conversation.Better experiences. Better buyer context.
Protomiq’s Trade, Payments, and Offer experiences are designed to turn website activity into actionable opportunities for dealerships. TradeIQ, PaymentsIQ, and OfferIQ build on those experiences by adding relevant buying context and delivering it with the lead directly into the dealer’s CRM.That means the information shoppers provide while valuing a trade, exploring payments, or requesting an offer can become useful context for the sales team at the moment follow-up begins.
TradeIQ: Adds trade and buyer context to leads generated through the Trade experience, giving sales teams more information to start a relevant conversation.
PaymentsIQ: Provides additional context around a shopper’s vehicle and payment activity, helping sales teams better understand what the customer has been exploring.
OfferIQ: Adds context from the Offer experience, helping teams better understand customers considering selling or trading their vehicles.
Together, Protomiq’s experiences and IQ capabilities help sales teams spend less time rediscovering what a shopper has already shared online and more time having a relevant first conversation.Making the first conversation count. For dealers, speed to lead remains important, but speed alone does not create a better conversation. Sales teams also need useful context when they pick up the phone.
Protomiq delivers buyer context alongside the lead when it enters the CRM, giving dealership teams more information about the shopper’s activity while that customer may still be actively considering vehicles across multiple dealerships.De Castro also noted that today’s consumers are not necessarily trying to remove the dealership from the buying process. Instead, they want greater clarity and control as they move through it. Digital experiences that make it easier to understand a trade, explore a payment, or request an offer can help dealers create that experience online while preparing their teams for a more informed conversation.
Extending the Protomiq experienceProtomiq continues to expand the platform beyond the initial vehicle shopping journey. As new capabilities are introduced across the product portfolio, the goal remains consistent: create useful digital experiences for consumers and give dealership teams better context to act on the opportunities those experiences generate.
The move from TradePending to Protomiq reflects that broader vision. Trade remains an important part of the company’s foundation, but Protomiq now represents a connected set of digital experiences designed to help dealers convert more website traffic, understand their opportunities, and have better conversations with buyers.