About Us
We started with a simple idea. Dealers deserve better tools.
Protomiq started as TradePending, founded in 2014 in Chapel Hill, North Carolina.
We built digital experiences to help franchise dealerships convert website traffic into real leads. Not by flooding CRMs with volume. By giving shoppers transparent, credible answers to the questions that actually move deals forward.
What’s my trade worth? What can I afford? What’s a fair offer?
Over more than a decade, our approach earned the trust of more than 5,000 dealerships across the US and Canada.
Where Protomiq Is Now
Protomiq is a conversion and experience platform that converts automotive shoppers into prospects ready to purchase or trade at your dealership.
Every shopper interaction on your website is a signal. Most of that data goes nowhere.
Protomiq changes that. We take everything our digital experiences capture and turn it into buyer intelligence your team can act on before the first conversation starts.
Same tools you know. Now with intelligence built in.
If you’re a customer, you can access the dealer login page here.
“Dealers don't have a lead problem. They have a clarity problem. They're working hard but they're working every lead the same way. We built Protomiq to change that. To give dealers a complete picture of every shopper before the first conversation starts.”
— Jorge de Castro, CEO, Protomiq
What We Believe
The dealer is always the hero. Not the technology. Not us.
When the right buyer shows up and the deal comes together, that’s your team. Our job is to make sure they’re working the right deals.
Why Dealers Trust Protomiq
Our tools are built on real-time local retail market data, not book estimates or black box algorithms.
Dealers control their valuations, their offers, and their acquisition strategy. We support that, we don’t override it.
That approach has made us a top lead source for some of the largest dealer groups in the country.
Leadership
Jorge de Castro
Chief Executive Officer
30+ years helping lead and grow FinTech, Auto Tech, Ecommerce and consumer goods businesses as an operator, advisor, and board member. Loves Live Music.
Tom Parker
Chief Financial Officer
20+ years finance experience in data and software companies. Ex-military. Owned over 30 cars in the last 30 years. Reads a lot of books.