Convert more browsers into buyers with instant trade-in values with Trade

Most of your website visitors want instant, accurate trade-in valuations. Trade — our real-time valuation tool for dealers — delivers.

Trade – Protomiq digital experience

Trade Product Features

The benefits your dealership will love

When buyers get the information they want quickly, trust grows and the sales cycle shortens.

  • Grow leads 300-400%

    Trade-in leads grow 300-400% (a 2-3X lift). Analytics and GA4 integration give you the data to source and sell more.

  • See when shoppers re-engage

    Shoppers enter the process when they’re ready, and completing it in seconds instead of minutes helps increase conversion rates.

  • Capture more early-stage buyers

    Shoppers enter the process when they're ready. Completing it in seconds, not minutes, lifts conversion rates.

  • Highly configurable options

    Customize trade-in ranges, deductions, placements, and design to match your process — not the other way around.

  • Shoppers never leave your site

    Customers are never redirected to a third-party site. They stay with you. We build your brand, not ours.

  • Increased gross and net

    Configure ranges to be conservative or aggressive based on your playbook — driving more gross on vehicles acquired and sold.

What sets Trade apart

Uses Real-Time Market Data

Values are localized to your dealership and retail sales, not to book values, wholesale prices, or national averages.

Configurable Trade-In Ranges

You’re in control. Configure the factors that influence trade-in costs for every vehicle on your lot.

Mobile Optimized

60%+ leads come from mobile. Trade turns mobile visitors into customers.

Hot Lead Reports

Do you know who visits your site & browses vehicles? We track & deliver high closing percentage leads daily.

VDP View History

See consumers’ vehicles of interest. Be prepared with the right inventory for better conversations.

Information Verification

Keep your sales team focused with verified leads. Phone and email verification delivers the trade-in value straight to the consumer.

Sharing is Caring

Easily share trade-in values with household decision makers — in-store, by phone, text, or email.

Value Watch

Grow your Value Watch subscriber base with every Trade lead.

We Don’t Compete With You

We only work with dealers, never your customers. We don’t compete for consumer attention, and we don’t resell your leads.

Testimonials

Trade is Commonly Bundled With

offer

Dealer-controlled offers that convert on your terms.

payments

Financial profile before your team picks up the phone.

Signals that show your team when to re-engage consumers for maximum value.

See How Protomiq's Trade Compares

Frequently Asked Questions

How does Protomiq's Trade tool differ from other trade-in valuation tools?

Protomiq’s Trade tool utilizes real-time local market data to provide accurate trade-in values, unlike tools that rely on static book values. This ensures transparency and builds trust with customers by reflecting current market conditions.

Yes, the Trade tool is fully configurable, allowing dealerships to set value ranges based on local market trends, inventory needs, and dealership goals. This flexibility helps in managing customer expectations effectively.

Absolutely. Protomiq’s Trade tool seamlessly integrates with all major dealership CRMs, ensuring smooth lead capture and follow-up processes.

Implementation is swift, with most dealerships up and running quickly. The process is straightforward, requiring minimal IT involvement.

Yes, the Trade tool is fully mobile-optimized, providing a seamless experience for customers accessing your website via smartphones or tablets.

No, customers remain on your dealership’s website throughout the valuation process, maintaining your brand’s presence and reducing potential lead loss.

By providing accurate trade-in values and capturing high-quality leads, the Trade tool assists dealerships in acquiring desirable used vehicles directly from customers, enhancing inventory sourcing strategies.

Yes, the Trade tool includes a feature that allows customers to upload a short video walk-around of their vehicle, providing dealerships with better insights into the vehicle’s condition.

Indeed, the Trade tool offers data on local market supply and demand, helping customers understand how their vehicle compares to similar models in the area, and aiding dealerships in pricing strategies.

The Trade tool captures detailed lead information, including customer contact details and vehicle preferences, and integrates with your CRM, enabling timely and personalized follow-ups by your sales team.

See for yourself...

See why thousands of dealerships trust Protomiq.

Request a Demo