FAQ
What Is Protomiq?
Protomiq is the lead conversion platform for automotive dealerships.
It brings together a set of high-intent digital experiences that live directly on dealer websites and help turn shoppers into buyers.
Each experience captures critical information about the shopper, including their trade situation, budget, vehicle interest, and engagement behavior. That information is delivered into the CRM with context, giving dealership teams a clearer understanding of each opportunity before the first conversation starts.
Together, these experiences help dealers:
- identify buyers who are ready to move forward
- prioritize the right opportunities
- reduce friction during the sales process
- convert more of their existing traffic into sales
Why Protomiq Exists
Dealer websites generate a steady flow of activity, trade submissions, payment calculations, offer requests, inventory engagement, and returning shoppers. But not all of that activity represents the same level of intent.
Without clear signals, sales teams are left to interpret that activity on their own, often spending time on opportunities that were never likely to move forward, while higher-value buyers are harder to identify early.
Protomiq exists to bridge that gap.
We do this by creating high-intent digital experiences that help shoppers take meaningful action, while capturing the information dealers need to understand what that activity actually represents.
As that information enters the CRM, it’s not just another lead. It’s a higher-value lead. It comes with context, what the shopper can afford, what they’re trying to accomplish, and how ready they are to move forward, so teams can prioritize the right opportunities and act with greater confidence from the start.
Why We Changed Our Name
TradePending has grown into something much bigger than where we started.
Over time, we’ve expanded from a set of high-performing tools into a platform that connects shopper behavior to dealership action, helping dealers understand which buyers are ready to move forward and how to respond.
Protomiq reflects that evolution.
It represents how our experiences work together to give dealers clearer insight, better context, and a more complete view of each opportunity, so they can prioritize effectively and move faster.
This change is about more than a new name.It’s about aligning our brand with what the platform does today and where we’re continuing to go.
Why Now
Our product, platform, and strategy have outgrown the TradePending name.
- Dealers have more website activity than ever before
- The challenge has shifted from generating leads → converting the right ones
- Buyers are more informed and move faster
- Dealership teams need better clarity earlier in the process
The market is shifting from volume to precision.
Protomiq reflects that shift and positions us for the next phase of growth.
What the Name Protomiq Means
Protomiq brings together three ideas:
- PRO reflects the professional standard dealers expect
- TOMOS (from Greek) refers to cutting or sectioning—representing how the platform helps dealers cut through activity and focus on what matters
- IQ represents intelligence
Together, Protomiq represents technology that helps dealers cut through activity, identify the right buyers, and convert more opportunities with greater clarity.
The Protomiq Platform
Core Experiences
Protomiq is offering all the great experiences your dealerships have enjoyed for years with TradePending. The future is built on that solid foundation.
These experiences capture high-intent shopper activity and help drive conversion across the dealer website.
Is this just a rebrand?
No. The name reflects how the platform has evolved—from individual tools to a connected system that helps dealers convert more effectively.
Are my tools changing?
No. All current products remain the same today. Additional capabilities will be introduced over time.
Do I need to retrain my team?
No immediate retraining is required.
How is this different?
Most tools capture activity. Protomiq helps dealers understand which opportunities to focus on and convert.
Why This Matters
This shift allows us to focus on outcomes that matter most to dealers—conversion and revenue.
This is not just a name change.
It reflects how the platform has evolved and how we go to market moving forward.