After more than a decade as TradePending, we are now Protomiq.
Our new brand signals two things:
- Our unwavering mission to help auto dealers convert shoppers into buyers
- Our focus on the highest value digital experiences that car shoppers and auto dealers love
This evolution signals a sharper focus on what matters most, helping dealers convert more shoppers into buyers through intelligent, insight-driven digital experiences. Renovating the brand captures the next chapter of innovation, where intelligence meets conversion, and every action drives more growth for our dealers.
If you’d like more detail on the announcement, you can read the full press release here.
We’re proud of what we built as TradePending.
We’re even more excited about what’s ahead.
FAQs
Why we changed our name
TradePending has grown into something much bigger than where we started.
Over time, we’ve expanded from a set of high-performing tools into a platform that connects shopper behavior to dealership action, helping dealers understand which buyers are ready to move forward and how to respond.
Protomiq reflects that evolution.
It represents how our experiences work together to give dealers clearer insight, better context, and a more complete view of each opportunity, so they can prioritize effectively and move faster.
This change is about more than a new name.
It’s about aligning our brand with what the platform does today and where we’re continuing to go.
Why now
Our product, platform, and strategy have outgrown the TradePending name.
- Dealers have more website activity than ever before
- The challenge has shifted from generating leads to converting the right ones
- Buyers are more informed and move faster
- Dealership teams need better clarity earlier in the process
- The market is shifting from volume to precision.
Protomiq reflects that shift and positions us for the next phase of growth.
Why This Matters
This shift allows us to focus on outcomes that matter most to dealers—conversion and revenue.
This is not just a name change.
It reflects how the platform has evolved and how we go to market moving forward.